Normal Community’s Ali Ince signs NIL deal with New Balance

Updated: Sep. 25, 2023 at 6:30 PM CDT
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(25News Now) - Normal Community track star Ali Ince continues to make history. Already an 8-time state champion in her first three years of high school, Ince has now become one of the first Illinois high school athletes to sign a major NIL deal. Last week, Ince announced her deal with New Balance as a Name, Image, Likeness spokesperson.

It’s the first year the IHSA has allowed high school athletes to sign NIL deals. Ince will be compensated financially for the deal, but she’s also excited to have a bigger platform to share her journey with other athletes. She’s also thrilled to be working with New Balance, a shoe brand she uses in all sorts of competition from track to cross country.