New name: ISU unveils name and logo for former Redbird Arena

CEFCU Arena logo
CEFCU Arena logo(Illinois State University Athletics)
Published: Nov. 4, 2022 at 1:20 PM CDT
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NORMAL (25 News Now) - CEFCU Arena - Home of the Redbirds.

It’s the new name for the home of Illinois State University Athletics after ISU and CEFCU came to terms on a naming rights and sponsorship agreement valued at around $3.1 million over 10 years.

The university says the agreement will support the funding for ongoing and ever-evolving costs associated with the student-athlete experience.

“Everything we plan here in the Athletics Department at Illinois State is done through the lens of how it would affect the success of our student-athletes, and this agreement is further proof of that mindset,” ISU Director of Athletics Kyle Brennan said. “CEFCU has been a long-time supporter of this department and University and this commitment only furthers that relationship for the next decade and hopefully beyond. CEFCU Arena – Home of the Redbirds will continue to be one of the finest facilities in the Midwest and the continued resources provided by this agreement will ensure our student-athletes have a transformative experience while they are training and competing.”